Statistical Modelling in Market Research
نویسنده
چکیده
1. Direct simulation models. These are specialized models based on attempts to directly imitate the market (for example, via the behaviour of individual customers) using a synergy of stochastic and deterministic rules. These models were popular 20-30 years ago but are less popular now. The reasons are the lack of predictive power, huge number of parameters in the models and impossibility of their validation.
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تاریخ انتشار 2011